12 Universal Principles Of Communication

Communication is essentially a tool that depends on culture. However, not every rule can be applied everywhere.

However, 12 dynamics of communication are universal, which are a must for healthy communication wherever you go around the world. Assuming that people from very different cultures will probably read this article, if you come across an item that is not included in your culture, you can open this article for discussion by stating it in the comments.

Now let’s take a look at these 12 principles and their contents.

1) First Impression;

90% of the first impression occurs in 90 Seconds. Therefore, we can regretfully say that our appearance is one step ahead of us. My humble advice to you is to dress clean, smile, and be free from prejudice.

To interact with people and communicate well, you must keep both your mind and eyes open and see events in good faith.

2) Stay Away From Pessimism;

The most important element in communication is to know and be aware of oneself. People who cannot do this can only find out why this problem occurs when there is a problem with the other party by asking themselves.

Being pessimistic in communication, overestimating or underestimating, imposing discourses, or filtering (getting stuck in some words/situations and not thinking about the rest) are unhealthy techniques.

3)Attentive Listening;

We criticize people for talking too much or not at all, but we do not praise anyone for being a good listener. We can once again emphasize that it is very important to “hang on the other person’s lips”, that is, to hear what is said and what is underlying it by listening to the other person with mind and heart.

4)Exploring Through Questions;

Especially in business life is one of the frequent mistakes. People who are afraid of criticism like ”Does someone in this position does not know about it “ do not ask questions and make mistakes after mistakes because of unhealthy communication. One does not hesitate to ask questions about it. Because more effective communication is provided by asking questions. Do not forget that with the right questions, you can also learn or convey important topics that are not spoken or non-vocal.


It’s considered very difficult to empathize. However, a good listener understands the opposite with a good method of empathy and communicates very healthily. If you find it difficult to empathize, you can find a solution by learning some basic approaches to this issue. Especially;

DO NOT SAY “don’t worry” to someone who’s hurt…

DO NOT SAY to a scared person, “there’s nothing to be afraid of.”.

DO NOT TELL someone worried, “these worries are unfounded, don’t dramatize it”.

6)Speaking Effectively;

Many things can be talked about for this title, but to summarize;

Knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect is an indicator of practical intelligence.

-Robert Sternberg

Before bringing up an important topic, review the current situation of you and the other person. If necessary, ask him to talk about him before you get into the subject. If you believe there is an appropriate environment, introduce the topic.


Feedback is very important both in business life and in everyday life. Unfortunately, no progress can be made in societies that accept feedback as criticism. False feedback causes a person to be discouraged, defensive and nervous. In a correct feedback approach, since there is no accusation or criticism; confidence increases, cooperation is welcomed and motivation strengthens.

8) To Appreciate;

Even if you are a small child, being appreciated will motivate you. People are hungry for attention, appreciation, and value. We must value and appreciate people. Of course, one might have avoided pointless appreciation as well. If appreciation is replaced by reprimand (scolding), things get completely hectic and the foundations for unhealthy communication would be laid.

9)Courtesy and Manners;

Courtesy is to be tactful, graceful, and prudent. The lack of these rules, which should be learned as a child, negatively affects people at later ages. People who do not know courtesy and rules of etiquette get into trouble, arguments; they cannot express themselves; they cannot understand the other person, and they wallow in the wire of an unhealthy communication swamp. Especially when you first meet, the attitude you carry may cause you to break away from someone with whom you might have struck up a close friendship.

10)Intergenerational Communication;

Although trying to draw boundaries between people by the year of birth may seem like a negative behavior, it is very important. Because it is necessary to balance communication by building bridges between people who were born and grew up in different ages and cultures within different technologies.

11)Elements That Make Communication Disruptive;

There is a very fine line between being in touch or not. On the bad side of this line, there are many bad and undesirable situations, such as anger, gossip, rumors, arrogance, communication interruption, the incomplete flow of information, and lies. All these evilnesses that count for healthy communication must be replaced by tolerance, transparency, humility, and honesty.

12)Communication In Times Of Crisis;

A communication far from the approaches mentioned above will cause a communication crisis between you and the other. In this process, it is necessary to reduce uncertainties and stress to find and resolve defects in communication. Changing your perspective at times like this can provide a good way of solution.

Based on the 2nd item, your application of the 4th and 7th items in the comment part of this article will start a very instructive process for us.

Wishing you a better life…


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12 Universal Principles Of Communication


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